Suppose you are looking for clients in a specific niche. So a broader work sample is a good choice. In a marketing agency, you'll likely be working on different types of projects like PDFs, feature images, social posts, graphics for articles, etc. If you are looking for a job in a marketing agency, your target audience is recruiters. You should pick different work samples when showcasing your portfolio to a recruiter versus a potential client. Your design choices will vary depending on who you are targeting. Your audience is the type of person you want to encourage to hire you. The goal of your portfolio is clear: getting hired! As such, it needs to have a target and a goal. Keep in mind that you're creating a marketing asset. If the advantages we mentioned above are appealing to you, then it's time to get to work on your document. Note: you can always create a website to give your potential clients an overview of your skills and let them download your static portfolio for a more in-depth look into your work.īuilding Your Graphic Design Portfolio Step by Step Why Create a Static PDF Design Portfolio?Īlthough online portfolios have gained popularity over the last few years, static design portfolios are still one of the most powerful tools you have.Ī PDF portfolio can hold a recruiter or client's attention longer, has fewer constraints as you don't have to work with code, and allows you to tell a more vivid story than online counterparts.Īlso, PDF portfolios will save you money (you won't need hosting nor site builders) and time (you can create more iterations faster).
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